There are a lot of of reasons why I’m so excited to be building knowabout.it, but I think one of the biggest reasons is beacuse it’s truly a system where everyone wins.
That’s a pretty bold statement, so let me explain what I mean by that.
As I see it, we’ve really got three players invovled in what we do: the user, the publishers, and the social networks…and knowabout.it is uniquely positioned so that we add a ton of value to each.
Here’s a little more detail on how we do that for each:
Real People - a.k.a. the users.
There definitely is too much information flowing through social streams for the average person to keep up with.
Users really are missing most of it, and worse, the stuff they are missing often is the most engaging and relevant content to their personal interests.
By simply turning on a source or two within knowabout.it we can point all this stuff out to you in a very clean, simple, and easy-to-consume, on-your-own-time, at-your-own-pace sort of way.
All of which means, at it’s core knowabout.it is solving a HUGE problem for real people.
Content Generators - a.k.a. the publishers
The knowabout.it mission is simply to find and point out the most engaging and relevant content to our users.
We are not focused on the consumption experience or even in creating ‘stickyness’ for our own site. In fact, we often say the faster we get our users from our service to the actual content (on a publisher’s site) the better we are doing our job.
What this means is that, when we are doing our job right, knowabout.it drives additional traffic to publishers and gives a publisher’s best content more opportunities for users to discover it.
Social Networks - a.k.a. the platforms
We feel that a large part of solving the relevance puzzle for our users has to do with context.
So we feel it’s VERY important for our users to know specifically who is sharing the best links within their social networks, what is being said about those links, and which networks those links are flowing through.
To go one step further, we also provide various tools and encourage our users to share back the best links they find.
This helps knowabout.it users stay actively engaged within these networks and ultimately drives more traffic back to each as well.
What do you think?
These are just some of my quick thoughts on how knowabout.it is designed to be a system where everyone wins…but I would love to hear your thoughts on this in the comments…or even better, I would love to have you try knowabout.it out yourself and then let me know if it’s helping you WIN!