12th
Managing Content Overload
Let’s forget for a minute that the average Know About It user has 500 links flowing through their social streams daily.
Taking just one prolific source like TechCrunch serves as an interesting use case for Know About It.
As of 7:45 PM EST on 4/12/11 TechCrunch had posted 38 articles in a 24 hour span. There will probably be around 45 by the end of the day.
Unless this is your only source for news, it’s unlikely you had the time to read each post.
Today I read three posts from TechCrunch:
- http://knwbt.it/hbISWf Found via a recommendation from my RSS feed.
- http://knwbt.it/e2gEWy Found via a recommendation from Chris Dixon in my Twitter feed.
- http://knwbt.it/fE6CUJ Found via compare with friends feature in Marshall Kirkpatrick’s collection (original tweet from @RobinGood - pretty cool right?)
There are a few reasons I think this is awesome.
First, I browsed through my TechCrunch RSS feed and decided there was only one other article I was interested in today that Know About It didn’t surface to me (always room to improve).
Second, I got the context of why each article was relevant to me because the stories were delivered with the tweets or reasons for recommendation intact.
Lastly, the article I found by peeking into Marshall’s collection was actually from yesterday.
Mark Suster has written twice recently that Twitter data is ephemeral. I agree with this, and Know About It helps extend the lifespan of social data to surface content whenever it’s relevant to you, not just when it’s published.
We hope that people use Know About It in conjunction with Twitter, RSS Feeds, Facebook, or anywhere else you consume real time or social content.
If your time is limited though, we’re going to be the best place for your first glance at what’s been happening in your world.
So don’t get overwhelmed and don’t miss the good stuff in your social streams. Sign up for our alpha and give it a spin.
