When it comes to content consumption, I think there are two primary directions software can be built to help. Software can be built to save you time, or it can be built to kill your time.
knowabout.it was designed from the ground up to be in the ‘save you time’ category. All of our views and all of our recommendations are designed with the idea of helping you quickly, and easily, discover the most engaging and relevant links lost in your social streams.
If we are doing it right (and our engagement numbers suggest that we are at least on the right track), then our users are spending less and less time trying to keep up with each social network and at the same time getting more and more of the ‘good stuff’.
Admittedly, it’s not a perfect system yet (though we do continue to improve and evolve it every day), but we do feel good with our start. And many of our (awesome) users have given us really great feedback encouraging us to keep going.
But one of the things we’ve consistently heard from our users is that, even though they love our service for saving them time and cutting out the noise, there are some times when they just want to kill a little time discovering interesting content too.
So we’ve finally built an app just for that too!
It’s called http://pu.ly and we believe it’s the most powerful discovery engine available for the social web. But don’t just take our word for it, why not give it a spin for yourself right now at http://pu.ly